Service 02Logo design & brand identity
We create logos and complete visual identities for new businesses and for brands that need a rebrand. We start from your industry, audience, values and competitors and arrive at a coherent visual system: logo, colors, typography and clear usage rules that work just as well on your website, on Instagram, on packaging or on the sign above your door.
We work with clients in Romania and anywhere in the world, fully online, in English or Romanian.
In short
- Primary logo & variations
- Icon & favicon
- Color palette
- Type system
- Brand guidelines
- Brand applications
What you get
Primary logo & variations
The main version plus horizontal or vertical layouts, single-color and dark-background versions, so the logo works everywhere: from a favicon to a building sign.
Icon & favicon
A compact, recognizable symbol for your social media avatar, apps and browser tab.
Color palette
Primary and secondary colors with exact codes for print (CMYK, Pantone) and screen (RGB, HEX), so your brand looks the same everywhere.
Type system
Fonts for headings and body text, with a clear hierarchy, so every brand material speaks in the same voice.
Brand guidelines
All the usage rules in one document: clear space, minimum sizes, correct and incorrect use. A mini guide or full guidelines, depending on the project.
Brand applications
Your identity in real life: business cards, stationery, social posts, packaging, labels, signage or vehicle wraps.
How we work
A clear, five-step process that keeps you involved from the first brief to the finish.
- 01
Discovery
You fill in the brief, then we talk about your business, audience, values and competitors. We gather references and define exactly what the brand needs to say.
- 02
Concept directions
We explore several visual directions and present them with the reasoning behind them, showing the logo in real context, not just on a white background.
- 03
Refinement
Together we pick the right direction and polish it: shapes, proportions, colors and legibility, from very small to very large sizes.
- 04
Brand system
We build the rest of the identity: color palette, typography, graphic elements and applications, plus the brand guidelines.
- 05
Handover
You receive every file neatly organized (vector, PDF, PNG, SVG), ready for web, social media and print.
Who it’s for
New businesses
You are just starting out and want your first contact with customers to look professional from day one.
Rebranding
Your business has grown, but your image has fallen behind. We bring it up to date without losing what makes you recognizable.
Brands anywhere in the world
We work fully online with clients in Romania and abroad, from start-ups to companies entering new markets.
Related projects
Some of the projects where we delivered this service. Tap a project to see the gallery.
BlueRom ARBFull branding, brand guidelines, labels and vehicle wraps
Loady FriesLogo, mascot, packaging and animated menu
Yasmine PastryComplete branding for an educational platform
Windsock CompanyRebranding and logo animation (United Kingdom)
Dream Home ProjectsA symbol merging a house and an armchair
Toddlers TownBranding, logo animation and print banners
Pi GrătarA flame logo and an energetic identity
ZEN MarketingBranding and logo animation
GoGo CaféBranding for a drive-thru coffee shopWhat clients say
Robert V.Loady FriesIf you think it’s easier to make something with AI in 2026, think ten times before you do… I tried, and what came out had no identity, no beginning and no end. Gabi did more than we ever thought we could achieve! Something… WOW! Thank you for all the support you gave both projects!…
All reviews
Frequently asked questions
What does the logo & brand identity service include?
A primary logo and its variations, an icon, a color palette, a type system and brand guidelines. Depending on the project, we add applications: stationery, packaging, social posts, labels, signage or vehicle wraps.
Do you work with clients outside Romania?
Yes. We work with clients anywhere in the world, fully online: video calls, remote presentations and digitally delivered files. For example, we rebranded Windsock Company in the United Kingdom. We work in English or Romanian.
Which file formats will I receive?
Vector files (AI, SVG, PDF) for print and lossless scaling, plus transparent PNGs for web and social media, in every color version.
Can I rebrand without losing my customers?
Yes. A good rebrand keeps what makes you recognizable and modernizes the rest. Together we decide what is worth keeping and plan the switch to the new look across every channel.
How long does a brand identity take?
It depends on complexity: a logo with a mini guide is faster than a full system with applications. After the brief, we send you a clear, step-by-step timeline.
Who owns the logo once it is finished?
You do. At the end you receive the source files and the usage rights, as set out in the contract.
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Got a project in mind?
Fill in the brief and we’ll send you a personalized proposal within 24 hours.